Top Digital Marketing Jobs for 2020

From Content Marketer to the Head of Marketing & Communications, Digital Marketing Associate to SEO Executive, every role in digital marketing is a way to build your professional career. The past few surveys by Linkedin have reported that there is a shortage of over 200k people with marketing skills in the 20 largest metro areas. It is the need of the hour for modern/new business to be present online. And to build that strong presence, the role of digital marketing professionals is crucial.

So, where are the most digital marketing jobs? What all you need to know if you’re targeting digital marketing as a career? Let’s discuss this all.

Below are some high in-demand jobs for 2019 and further.

Here are some of the most in-demand jobs in digital marketing for 2020 and beyond

Content Strategist

Content strategist a.k.a. Content marketers are the people who define the brand voice and ensure content consistency across communication channels. Content Marketers must keep in mind the objective of the brand when defining and developing the voice for the brand. The strategy developed by the content marketer encompassess all formats of communication including online and offline channels.

Average Salary (freshers/entry-level)2-5 LPA
Average Salary (1-3 year Exp)3-8 LPA

Digital Content Writer

The role of a digital content writer is entirely different from a newspaper journalist. A digital content writer starts from research and ends up writing a content copy that speaks the voice of the brand defined by the strategists. The end goal being conversions/sales, A content writer has to be versatile enough to write for a broad and diverse set of audience. A digital content writer creates content, for a variety of formats including a sales pitch, ebook, slideshare script, or social media post copies.

Average Salary (freshers/entry-level)2-3 LPA
Average Salary (1-3 year Exp)3-6 LPA

Digital Marketing Analyst

Digital marketing analyst are basically a data scientist. The goal is to provide business with actionable insights drawn from the digital marketing campaign reports. In short, the analyst turns numbers into logical statements so that data based decisions can be made on how to optimize a digital marketing campaign.This job also includes market analysis and competitor research as well.

Average Salary (freshers/entry-level)2-4 LPA
Average Salary (1-3 year Exp)5-9 LPA

Email Marketer

Since digital communication has become the primary format for sending and receiving messages, many businesses are looking to hire people who are skilled in creating, planning, and executing email marketing campaigns at a broad scale. Direct emails are not only attractive, but are an effective method to  promote content such as offers, sales events, discounts, or newsletters.

Average Salary (freshers/entry-level)2-3 LPA
Average Salary (1-3 year Exp)3-5 LPA

SEM Specialist

Search engine marketing is an essential aspect of overall online marketing efforts to grow any new business and to scale an existing profitable business. The main advantage of search ads is that they are targeted towards users who are actively searching for brands or products like yours. The SEM specialist creates a list of keywords that their target customer would likely be searching for, and then bids for their ad to be placed in the search window whenever a user searches for these keywords.

Average Salary (freshers/entry-level)2-5.7 LPA
Average Salary (1-3 year Exp)5-9 LPA

Search Engine Optimization Specialist

Ever since businesses started going online, the demand for SEO experts has increased significantly. The primary function is to make a website technically and contextually relevant to the target keywords so that the pages can appear on the top of the list when someone searches for them in a search engine. It is essential to be visible to your target audience and that’s why this role is so crucial for any business that is present online.

Average Salary (freshers/entry-level)2-5.5 LPA
Average Salary (1-3 year Exp)5-8.5 LPA

Wrapping up

Digital marketing is one of the best career paths for people who love the dynamic nature of internet businesses. In this ever-evolving industry, demand is increasing constantly.

Furthermore, digital marketing is a career path where ones understanding and marketing skills matter more than advanced business degrees. If you’re capable to learn quickly then Digital Marketing is a good fit for you.

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