Bloggers talking about Linkedin Marketing Trends in 2020

linkedin-marketing-trends-2020

We all have witnessed a huge shift towards automation in the digital marketing industry. Social media marketing has been one such part of it where the automation was adapted the most. Linkedin marketing is one of the most professional marketing channel for B2B business and this linkedin marketing is one of the most crucial topic. 

We asked a few Indian bloggers about their predictions about Linkedin Marketing Trends of 2020. We have summed up all there responses below.

Sathish Arumugam - Traffic Crow​

Microsoft recently releases its Q1 FY20 earnings reports. From which, it is noted that – LinkedIn revenue increased by 25% year over year. Especially, LinkedIn marketing solutions are the fastest-growing segment, say 44% boost year over year.

LinkedIn also entered into agreements with technology companies like Drawbridge integrating technology into its marketing solutions. Damn sure that this will help LinkedIn users to better reach, engage and convert their professional target audiences. More updates like this are lined up in 2020.

And in the recruitment section, LinkedIn always come up with innovative strategies like Talent Solutions, Talent Insights, Talent Connect, Glint, and LinkedIn Learning. Yet another from the LinkedIn team – LinkedIn’s Skills Assessment helps members to showcase the proficiencies better to the recruiters. This is going to perform well in the upcoming year 2020.

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abhishek-jain

Abhishek Jain - Digitofy Global

LinkedIn has been an automatic lead generator for me. As our company Digitofy Global, is into Organic Digital-Marketing Services, I receive inbound queries on my LinkedIn account. This is probably due to my active LinkedIn profile and clear cut professional headline.

People generally misunderstood between Professional Title(which can be CXO, Manger or so) and Professional Headline(that defines your expertise like mine which is Organic Digital-Marketing Specialist).
You must have the right professional headline so that people can understand it on one go and connect with you for your services or products.

 

In 2020, personalization is the key. People now know the difference between an Advertisement sent to you and a personal message.

On LinkedIn, you are connecting with people professionally and for that instance, you cannot just send them a general message like Hi Sir/Mam/Dear.

You need to send them personal messages mentioning their names as a priority. For 2020, my mantra is personalization and creating value in people’s life.

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santanu-debnath

Santanu Debnath - BloggingJoy.com

LinkedIn is one of the best places to find your B2B customers and it’s found that more than 80% of your social-generated B2B traffic comes from LinkedIn. I found this data in 2019 and I am sure this B2B traffic will increase by a big percentage in 2020. So, for all business owners, LinkedIn is the place to utilize high-quality business opportunities. Well, in 2020 also I believe the core LinkedIn marketing trends will be in the highlight.

1) Getting the right audience is the biggest challenge in every marketing technique. As LinkedIn is the best source of B2B customers, there is no point to bring this huge traffic and get less conversion. So make sure to provide enough detailed or specific business data on your LinkedIn company page so that you can get the targeted B2B customers and grow your business.

2) Content marketing is the best way to convince your customers of the benefits & usefulness of your product. Make sure to create useful content that is easy to read and understand the actual usefulness of the product rather than just exploring the features.

3) Don’t miss the trend that people are expecting. Make sure to add relevant infographics or videos on your content as the demand now is huge and will be insane in 2020 for sure.

Producing and spreading the right content will be the key to promote your business on LinkedIn in 2020. That will be the key trend that will help you to spread your business reputation and help you to grow your brand in a B2B environment.

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Akshay Hallur - BloggingX​

People used to think that LinkedIn is just a job platform. But no more. LinkedIn has become the most important professional social media network. If you are in the B2B industry, you can’t miss out on LinkedIn. Because, the organic reach that LinkedIn is giving is way too higher than Facebook or Instagram.

Also, more recently LinkedIn is aggressively pushing users to create short-form B2B video content. Similar to other platforms LinkedIn is also giving video content a huge push. Your videos need to be less than 10 minutes to be published natively in LinkedIn. Producing content on LinkedIn Pulse is also a great way. They are pushing brands to treat LinkedIn as their content hub. Added to this, the organic reach and the LinkedIn articles rank well on Google.

If you are promoting your products and services on LinkedIn, you need to first educate the audience through your value-added articles and videos, and then consider soft-pitching your products and services to them. Demonstrating value is very important first-hand. Because, the people who interact with your content will most of the times be professionals – and sometimes job-seekers depending upon your content.

Many people think that LinkedIn can’t sustain, as it has competitors like Facebook. But that’s simply not true. LinkedIn does not consider itself as a competitor to Facebook, as it is geared towards professionals.

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Kulwant Nagi - BloggingCage​

We recently had the opportunity to test Linkedin traffic when we hired content writers for our content writing agency 3 months back. Before trying Linkedin, we tried almost all platform but didn’t get any big success with them because the quality of the content writers was not upto the mark.

But the quality from Linkedin was way more better than other platforms.

We did the InMail lead ads and they worked like charm for us.

InMail ads are one of the most effective ads because we all have the habit of checking our inbox. We might skip the newsfeed but we never skip the mailbox. So this one human psychology helped us a lot to get in touch with the potential writers and we were able to hire the best.

Linkedin is such a great platforms of professionals. This is the platform where people come with the clear mindset that they are something. As compared to Facebook and Twitter, LinkedIn in not for the masses. You will always find experts on this platform.

So Linkedin is the right platforms if you want to hire experts in your business.

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Anil Agarwal - BloggersPassion

Establish yourself as an expert before finding any LinkedIn marketing trends. Once you set yourself apart as an expert and thought leader in your industry, it becomes so much easier for you to find new leads, increase your sales and conversions online.

Lead generation is not just enough. You should also focus on improving your personal brand online. No matter what industry you are in, empower your skills and grow your brand.

Content is always king. Use LinkedIn to create helpful content to connect with your target audience. Find influencers to connect with.

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atish

Atish Ranjan - Techtricksworld.com

There are various ways to promote or market your product on LinkedIn. But, not all tactics work well because of unplanned posting. I always advocate the “Content”. Yes, words have POWER, and when you have to market your product on LinkedIn, make use of your creativity and write something very interesting and then post that in your feed. Few things you should do for better reach:

1. Make use of relevant hashtags with your post.
2. Make use of LinkedIn groups.
3. Have a company profile on LinkedIn.
4. Before promoting your product on LinkedIn, make sure you have targeted connections..

These things are working now, and will work great in 2020 as well.

However, if you ask me a favourite strategy, then I would go with the trend, and would suggest you to create an Explainer Video for your product, and post on your LinkedIn profile. This will connect more people in 2020

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Conclusion

If you have any insights on Linkedin marketing trends for 2020, please feel free to share using the comments box below. 

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5 thoughts on “Bloggers talking about Linkedin Marketing Trends in 2020”

  1. Linkedin is a great platform to find B2B clients. me also using linkedin from long time. now organic reach on linkedin is very better.
    you have to be professional on linkedin. linkedin is different from other social networks. it is professional network.
    if you want to connect with the business owners then linkedin is better option.
    Now a days most pro bloggers like Neil Patel are posting video content and getting good engagement.
    hey thank you for this post. very helpful article. the guys shared their experiences. those are practical words. very helpful

  2. Thanks a lot for giving me the opportunity to be a part of this amazing topic with these amazing personalities.
    I am not posting actively on LinkedIn these days, but I am well aware about the potential of this platform & different marketing strategies. Linkedin marketing is quite different compared to other social media platforms. I am sure people will find this post very useful and learn a lot of things about LinkedIn marketing.

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