Salary of a Digital Marketer in India

Digital marketing today is important not only to tech companies, but has become essential to almost every business, as more potential customers are becoming increasingly active online.

The growing requirement for digital marketing has also created a corresponding increase in demand for digital marketing professionals who can create, execute and optimize online advertising and customer acquisition campaigns.

With the right experience and a well rounded portfolio, one can secure a well paying digital marketing job.

We will take a look at each of the key roles in the Digital Marketing hierarchy and help you understand the key responsibilities and average salaries for each of these roles.

Salary-of-a-Digital Marketer

Digital Marketing Executive/Associate

This is an entry-level role suitable for a fresher. You may start applying for this job role right after completing any of the digital marketing courses. It is not necessary to hold a degree from a full time college or university to be eligible.
Even online certifications are widely accepted for this role

The average salary of a digital marketing executive is Rs. 1,50,000 to Rs. 2,00,000

Digital Marketing Specialist / Team Lead

The Digital Marketing Specialist leads the marketing campaigns after the approval from the management and head of marketing. The job responsibilities often include:

Coordinating with the SEO strategist
Working closely with the Digital Marketing Executive and Strategist to execute the strategy
Overseeing execution of SEO, Media Buying and Paid campaigns
Presenting campaign reports to the Digital marketing Manager

A Digital Marketing Specialist typically earns between Rs. 2,50,000 to Rs. 5,00,000

Digital Marketing Strategist / Analyst

A Digital Marketing Strategists job is to set overall digital marketing strategies based on data backed insights, and executing them with predetermined goals and KPIs in mind.

A Strategist is generally paid Rs. 4,00,000 to Rs. 9,00,000 I

Head of Digital Marketing

This individual heads the entire digital marketing department and in most cases reports directly to the Head of Sales and Marketing or to the Chief Marketing Officer (CMO). The key responsibilities include tasks from ideation to media planning to optimization and performance analysis of the campaigns, and reporting the results to the management.

The average salary of the Head of Digital Marketing is Rs. 9,00,000 to Rs. 20,00,000 and beyond.


Digital Marketing is a fast paced and exciting space to be in. There are many opportunities for you to learn and grow. An analytical mindset coupled with the right experience is all you need to work your way up the ladder and achieve your career goals.

More success to you!

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